html SpotPal — Store Location Research | Foot Traffic · Live Activities · Field Notes · Business Planning
For shop owners · Native iOS research tools

Choose your location.
Let data guide you.

Foot traffic · Field notes · Business inventory · Cost and profit estimates. One phone is all you need to research your next shop: count visitors, compare locations, estimate profit and share reports. Track progress in the background with Live Activities .

No account needed Local-first data Free trial quotas
5 independent tools
4 report types
1000+ stress-tested taps with no missed counts
Free Start today
Single Store
9:41
Active time 45:00
Jianguo Road · Sunshine Shopping Street
Privacy view · A=Passersby B=Entries C=Purchases
Male 12 Female 9 Adult 20 Child 4
👈 Left 6 👉 Right 4
🛵 Couriers ×5 Queue 1–3 Busy Normal
· Large tap area · 186 Passersby
21 Entries
12 Purchases
Attributes Direction Fast Mode Privacy Extras 2 Notes
45:00 Exit Fast Mode
186 Passersby · Tap anywhere in this area ·
Entries 21
Purchases 12
Paused Counting is paused · Tap to resume
Quick Notes · Text / Audio / Photo
Add Text Add Audio Add Photo
Hourly Traffic 248 people/hour Based on this observation period
Entry Rate 11.3% Entries 21 ÷ Passersby 186
☝ Interactive demo: try the buttons and tools. All figures are examples.
WHY SPOTPAL

The costliest assumption?
“I thought it would work.”

Finding out that foot traffic is weak after paying a transfer fee can be an expensive mistake. SpotPal turns impressions into comparable data.

Guesswork is a risky foundation

How many people is “quite busy”? What changes on weekdays and weekends? Without numbers, rent and product decisions rely on guesses.

Observe for 45 minutes to see traffic, entry rates and busy periods

Several locations, scattered notes

Photos in your album, phone numbers in your contacts, rent figures in your head. A few days later, comparing locations becomes difficult.

Keep locations, rent and contacts together, with accurate map pins

Understand your startup budget

Deposits, advance rent, transfer fees, fit-out, equipment and stock: how much cash do you need, and when could you break even?

Estimate startup funds, break-even revenue and payback with cost and profit tools
CORE TOOLS

One toolkit for your pre-opening research

Use each tool independently or reuse data across tools. Record once, use it wherever it helps.

Foot Traffic Observation

Tap to count passersby, entries and purchases. Record time and location, with large buttons, privacy mode, attributes, direction and Live Activities.

Fast counting · Live Activities

Location Notes

Save photos, location, phone numbers and rent in seconds. Fine-tune map pins and compare multiple candidates on a map.

Map adjustment · Candidate comparison

Business Inventory

Count nearby cafés, restaurants and other businesses as you walk. Review the mix and competitive density in a dedicated analysis page.

Mix analysis · Location capture

Profit Calculator

Enter revenue, gross margin, rent and staffing costs to estimate net profit, break-even revenue and orders. Work backwards from your target profit to the revenue you need.

Revenue from target profit

Startup Cost Calculator

Enter transfer fees, deposits, fit-out, equipment, stock and reserve funds. See store setup costs, total startup funds, daily fixed costs and break-even estimates.

Startup funds · Break-even estimates
PRECISION

Busy street?
Keep every count.

Large tap areas, responsive feedback and haptics help you count quickly. Each tap enters the event queue; animations and screen refreshes do not control counting.

  • 100 / 1,000 consecutive-tap stress tests: no lost or duplicate counts
  • Undo mistakes or subtract one from the relevant count
  • Lock the screen or take a call and continue later; paused time is excluded
1,024 Passersby
112 Entries
64 Purchases
45:00 Active Time
Stress test: 1,000 mixed taps · Zero counting errors
Shared Traffic One street, one traffic count
186
Tea Shop Entry rate 8.1%
15 entries · Same traffic
Passersby 186 Purchases 9
Convenience Store Entry rate 12.4%
23 entries · Same traffic
Passersby 186 Purchases 14
With the same traffic, which shop attracts more visitors? Let the data answer.
COMPARE

Observe several stores.
Compare on equal terms.

Observe 2–4 stores at once. When they share street traffic, count it once and record each store’s entries separately. Results are saved per store for later visits. Free users can observe up to 2 stores, with 5 new tasks shared by single- and two-store observation; Pro supports 3–4 stores.

  • Shared or independent traffic for different locations
  • Switch card orientation, drag to reorder and count with both thumbs
  • Multi-store fast mode, private store codes and individual store details
  • Multi-store reports highlight differences in entry rates
REPORT

Professional reports,
ready to share.

Turn your observations into a report with key metrics, traffic trends and automatic interpretation. Export images or PDF to share with partners, landlords or your team.

  • Four report types: single, combined, multi-store and location comparison
  • Export images or PDF and share using the system share sheet
  • Privacy options reflect the address, media counts and comparison data included
SpotPal Single Store Report
Jianguo Road · Tea Shop
September 28, 2026 · Monday Active observation: 45 minutes 📍 Jianguo Road · Sunshine Shopping Street
Observed Traffic 186
Hourly Traffic 248
Entry Rate 11.3%
Purchase Conversion 57.1%
10:0012:0014:0016:0018:00
Hourly traffic is based on this observation period, not a daily average
Interpretation: peak 12:00–13:00 · Higher traffic at lunchtime than in the morning
Based on your observations, for reference only Generated by SpotPal
Observing
00:12:45
Jianguo Road · Tea Shop Planned duration: 1 hour
Entries 21
Passersby 186
Purchases 12
Started 14:05
Single Store
Compact / expanded · Dynamic Island layout illustration
LIVE ACTIVITY

Switch apps.
Keep track with Live Activities.

Live Activities display elapsed time, entries, passersby, purchases and pause status. Check progress while taking a call or replying to a message.

  • Compact, expanded and Lock Screen layouts
  • Pause status and active time match the observation screen
  • Reopen after an unexpected exit to restore the task and Live Activity
  • Multi-store observation updates for the current mode
MORE

Thoughtful details throughout

Combined Observation Analysis

Visit the same location several times to compare average traffic, weekdays and weekends, time periods and variation. Free users get 3 combined analyses in total; Pro has no usage quota.

Privacy Mode

Switch to A/B/C labels and hide store names and addresses. Multi-store observations use Store 1 / Store 2 codes so only you understand the counts.

Local-first Storage

No account required. Observations and notes are saved locally first. Photos and audio stay on your device; export important material for safekeeping.

Precise Location and Map Adjustment

Check location accuracy and drag the map to correct a drifting pin. System geocoding fills in the location address.

Face ID App Lock

Protect sensitive location, rent and contact records with optional system authentication.

Connected Tools · Reuse Your Inputs

Start an observation or estimate from a location’s details. Rent and area are carried over automatically.

SCENARIOS

Useful at every stage

01

Research a street before opening

Observe for 45 minutes to measure passersby, entries and purchases instead of relying on how busy a street looks.

02

Compare your shortlist

Record photos and locations, then compare rent and foot traffic across your candidates.

03

Assess a business transfer

Verify claims about daily sales by observing foot traffic and entry rates on site.

04

Review an underperforming shop

Observe nearby competitors and revisit costs, prices and break-even estimates to identify possible changes.

MEMBERSHIP

Try it first. Upgrade for ongoing research.

Free quotas help you get started. Pro lets you keep researching without usage limits.

✦ SpotPal Pro

Compare more locations.
Decide with more confidence.

From field observations to candidate comparisons,
bring your research into a clearer decision.

One purchase, lifetime access to Pro features

Observe 4 stores together

Compare shared or independent traffic in one session

Understand visitors and activity

Record demographics, direction, couriers, queues and activity

Analyze again, without quotas

Combined analyses, location comparisons and observation reports

Keep every promising location

No quota on new location notes

iCloud Sync

Sync structured records across devices using the same Apple account

Unlimited Business Estimates

Keep using cost and profit calculators

Choose the right way to research

Start free · Upgrade when you need ongoing research

Free

Try it before you decide
Free / to get started

Start with your first location and try the research workflow.

  • Single- / two-store observation: 5 tasks
  • 3 advanced tasks · 3 reports and 3 analyses
  • 3 new location notes · 3 comparisons
  • 10 cost estimates and 10 profit estimates
No account · Local-first data
Free quotas are cumulative and do not reset periodically
Download on the App Store

Lifetime Pro

One-time purchase
US$4.99 / once

Compare more locations and revisit estimates with confidence.

  • Up to 4 stores at once · Unlimited tasks
  • Unlimited advanced observation, reports and analyses
  • Unlimited notes, comparisons and business estimates
  • iCloud Sync
One purchase, lifetime access to current Pro features
United States price · Actual price shown by the App Store
Purchases and Restore

Your benefits at a glance

Cumulative free quotas · No Pro usage quotas

Free and Lifetime Pro features and quotas
Feature Free (cumulative) Lifetime Pro
New Observation Tasks Single- and two-store tasks share a quota 5 tasks · Up to 2 stores Unlimited · Up to 4 stores
Advanced Observation Couriers, queues, activity, direction and demographics share task access 3 authorized tasks Unlimited
Combined Observation Analysis All combined analyses share a quota 3 uses Unlimited
Location Comparison 3 uses Unlimited
Observation Reports Single- and multi-store reports share a quota; exporting or sharing the same content does not count twice 3 uses Unlimited
Location Notes Cumulative additions; deleting a note does not restore quota 3 locations Unlimited additions
Cost Estimates Counted after a successful valid calculation 10 uses Unlimited
Profit Estimates Total: 10 uses Unlimited

Free quotas are cumulative from download and do not reset periodically. Each feature has its own quota. Reopening advanced tools in the same observation counts as one task; pausing and resuming do not use more quota. Pro has no usage quotas.

✓ Continue tasks already started ✓ One purchase, lifetime access ✓ Restore valid purchases
FAQ

FAQ

What can I do for free?
Free users get 5 new observation tasks shared by single- and two-store observation, with up to 2 stores at once. Pro supports 3–4 stores. Advanced tools share 3 authorized observation tasks. Single- and multi-store reports share 3 uses; combined analysis and location comparison each have 3 uses. Add 3 location notes in total; deletion does not restore quota. Cost and profit calculators each allow 10 valid calculations. Free quotas are cumulative and do not reset periodically; Pro has no usage quotas.
Where does my data go?
No SpotPal account is required. Records are local-first. When iCloud sync is enabled, structured records are stored in your Apple account’s private database. Photos and audio stay on your device. Location, maps and geocoding use system services; opening another map uses that provider’s service. Read the Privacy Policy .
How do I restore Lifetime Pro?
Use the Apple account that made the purchase and tap Restore Purchases in the app. Lifetime Pro is non-consumable and restores after verification. Restoring purchases does not recover media stored only on your device; export important material separately.
Why are repeated report exports not counted twice?
Reports are counted by their core content version. Exporting the same report as an image or PDF, or sharing it again, counts once. Changing privacy display, appearance or the title does not create a new billable version; changing core observation or financial data can. Use system sharing to save or send reports.
How do I buy Lifetime Pro?
Lifetime Pro costs US$4.99 in the United States as a one-time non-consumable purchase, with no usage quotas for Pro features. Available products and prices appear in the App Store purchase screen. Refund requests are handled by Apple Purchase Support .
Can I use the app without location or photo permissions?
Optional permissions can be skipped. Enter locations manually or adjust map pins if location access is denied. Camera, photo and audio capture require the corresponding permissions; basic records and calculations remain available. Face ID uses system authentication only when you enable the app lock.
Can I download it now?
SpotPal is available on the App Store for iPhone and iPad running iOS 17 or later. The phone on this page is an interactive demo and does not save your research data. Dynamic Island features depend on device support. Visit the App Store to download, or contact the developer through the support page.
GET STARTED

Let data guide your next location

Start with a real observation and turn traffic, rent and business estimates into a useful discussion.

Download on the App Store
Start free · No account · Local-first data · Live Activities